Step by Step Seller’s Guide

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other Real Estate Agents and prospective buyers. Overpricing your home could lead to reduced interest, lack of offers, and a less than optimal financial outcome: while underpricing could lead to leaving money on the table. Working with a Real Estate Agent is the best way to determine the right list price for your home. An experienced agent will determine what other comparable homes are selling for and evaluate the current market conditions, which is a critical factor in how pricing is determined.

We will develop a marketing strategy that is perfect for optimizing the exposure of your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that optimizes traffic to your home’s listing from day one. We pride ourselves in our technologically savvy methods of marketing your home, and keeping you in the loop each step of the way, with our custom systems, equipt with your own client portal. Just as no two homes are alike, no two marketing strategies are alike; we customize the marketing to a targeted audience, ensuring we meet your real estate goals.

My team also stands apart with a luxury division that markets to qualified buyers, in high end publications, domestically and internationally.

Once we deem the offer acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components. The necessary components include deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, closing date, and a list of fees and who will pay them. When both parties have agreed to the terms, a final contract will be prepared by the buyer’s agent. At that point you will sign the contract and I will send it to all parties including the attorneys, to begin attorney review (NJ Only).

You are now under contract and very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In most cases, your home will need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. Your real estate attorney will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. Throughout the process, I will be doing a lot in the background making sure all parties stay on track to ensure a timely closing.  If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession. I have a concierge service to assist you through all steps of this process.